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Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better to images, videos and other visual content than they do to just text. Including those elements in marketing campaigns has increased the engagement and conversion rates exponentially for several brands.
It’s not just about slapping a stock image on a blog, which is the approach many marketers take. Certain approaches work better than others when it comes to getting the most out of your visual marketing efforts, and some could even harm your campaigns. Here are five tips to ensure your visual marketing is getting you the most ROI possible.
1. Be unique
It’s easy to just get stock photos and put them up on your blog or use them with little modification, but it will quickly become obvious that you’re doing just that. It will deter visitors from your site if everything they see they’ve seen elsewhere.
If you’re using stock photos, ensure that you modify them so they look unique to your site. Also, explore having some unique design elements to your brand to help keep your messaging top-of-mind for your readers/viewers long after they have engaged with your content. Even if you have…