Kolkata (West Bengal) [India], October 28 (ANI/BusinessWire India): Herbal Tea definition has changed in global market.
Herbal Tea now in 2021, is considered as herbal hot beverage – which has some health benefits.
It’s a new category emerging out especially in Europe and North American market. With democratization of internet and heightened feeling of self-awareness among consumers who are reading more about body and mind fitness, than ever before.
Global consumer’s perspective for tea is changing and it is more to do with specific health benefits for body, slimming, etc. Internet penetration and E-commerce have fuelled this growth even more in the past decade. This effect has also coincided with rise of Instagram and influencers with more Videos and Internet articles about recipes, health benefits, etc. If you put together these macro factors – the wellness category’s growth is inevitable. And on top of everything 2019 – 2021 Pandemic has expedited the products adoption rate.
BLUE TEA INDIA has been there at right time to ride the effects of macro-economic factors. The brand is now, easily one of the global leaders in micro category of Flower Herbal Teas. Friends turned Co-founders – Sunil Chandra Saha and Nitesh Singh want to build a global brand coming from India which is loved by customers across the globe.
Today, the Three and Half-year-old start-up offers 30 flavours of flower teas across 12 countries, including in UK, Ger, the US, Australia, and 6 More countries in EU…