B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth
CAMBRIDGE, Mass., February 05, 2025–(BUSINESS WIRE)–Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix and digitally, March 31–April 3, 2025. B2B Summit North America will offer the latest research, best practices, and advice to enable B2B marketing, sales, customer, and product leaders to transform their approach to engaging with buyers and implement buyer- and customer-driven strategies that accelerate organizational growth.
Featuring more than 100 dedicated interactive sessions, track sessions, and keynotes from analysts and thought leaders, B2B Summit North America will further explore how leaders can transform their revenue process to maximize buyer value and leverage technology and data to effectively navigate the new buying landscape. The event also offers several networking opportunities through analyst-led roundtables and hands-on workshops.
Founded in 1996 in Rockville, Maryland, O.A.R. has released 10 studio albums to date, building a devoted fanbase that has helped the group quietly sell out multiple shows at New York City’s Madison Square Garden and Colorado’s Red Rocks Amphitheater a dozen times. Blending rock, reggae, hip-hop, and jazz, O.A.R. has earned gold and platinum…
