Some big names skipping Eurobike this year

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike released its initial exhibitor list this week for the upcoming 29th edition of the expo that will be held for the first time in two years following the COVID-19 pandemic.

The list is almost as notable for who’s missing as for who is attending the final show at its longtime home on Lake Constance. Eurobike moves to Frankfurt next summer. Eurobike officials were unavailable this week. The show released the preliminary list earlier this week; however, the link to that list was broken Friday morning. A cached version of the list is attached.

With about six weeks left until the Sept. 1-4 expo begins at the Messe Friedrichshafen, the list was not final, but BRAIN has confirmed that some industry stalwarts, who were at Eurobike’s last in-person show, in 2019, don’t plan to attend in 2021. They include: Bianchi, Fox Factory, Wahoo Fitness, Lezyne, and Zwift. SRAM is a 2019 exhibitor that was not on the 2021 list, but it did not respond to BRAIN’s attempts to confirm.

The list of confirmed attendees includes Shimano Europe, which typically has a large presence at the show. FSA also was on the list, along with an array of European distributors and micro-mobility vendors. Other brands on the list who will be familiar to U.S. retailers include Abus, Alligator, Bafang, Blubrake, Bryton, Burley Design, CatEye, Challenge, DT Swiss, Feedback Sports, Gates CarbonDrive, Goodyear, Greyp, Huffy, Industry Nine, Intense, Jagwire, KMC Europe, Lazer…