ST. PETERSBURG, Fla.–(BUSINESS WIRE)–Jul 27, 2021–
Majid Al Futtaim Retail, operator of Carrefour in the Middle East, Africa and Asia, is directly integrating its in-house technology and advanced analytics pipeline with the CitrusAd retail media platform, to accelerate the offering across all its markets in the coming weeks. Majid Al Futtaim operates over 375 Carrefour stores in 17 countries, and serves more than 750,000 customers daily and employs more than 37,000 people.
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CitrusAd / Majid Al Futtaim Retail Media Technology Platform (Photo: Business Wire)
By combining CitrusAd’s retail media technology with Majid Al Futtaim’s data and advanced analytical capabilities, the exclusive Carrefour franchisee will be providing brands and suppliers with unprecedented access to insights and relevant first-party data to drive meaningful growth. Majid Al Futtaim Retail is the first retailer in the wider region to offer such transparent access for supplier success via the CitrusAd platform, signaling an exciting long-term strategy into digital retail media. The integration will provide personalization, enhance customer shopping experiences, whilst empowering suppliers with the ability to launch sponsored products, display ad…