United Natural Foods Inc. (UNFI) has gone live with a business-to-business digital wholesale marketplace called Community Marketplace by UNFI.
Providence, R.I.-based UNFI said Wednesday that Community Marketplace enables thousands of emerging products not currently available at its distribution centers to be ordered on UNFI’s Easy Options website and shipped directly to retail customers nationwide. Boston-based Mirakl, whose Mirakl Marketplace Platform software-as-a-service (SaaS) powers the UNFI site, described the solution as North America’s first online wholesale food marketplace.
Through Community Marketplace, customers of all sizes will have access to more than 20,000 grocery and wellness items, fulfilled from UNFI’s distribution network without minimum order sizes, order frequency requirements or membership fees, UNFI said. Currently, hundreds of Community Marketplace SKUs are available via the Easy Options site, but more items will be added as more suppliers join the platform, according to the distributor. Easy Options is available to range of customers, including independent grocers, convenience stores, natural food and supplement stores, and restaurants.