The Department of Health and Human Services (HHS) under President Biden has launched a multimillion-dollar ad campaign mirroring Democratic super PAC ads promoting his COVID-19 relief bill.
The Biden administration is reportedly dropping a whopping $50 million on an ad campaign promoting HealthCare.gov, the ObamaCare website, to people without insurance, Spanish-speaking individuals and others.
Coverage options under HealthCare.gov saw expansion under Biden’s American Rescue Plan, which was signed into law by the president last month and included another round of stimulus checks.
As the ad time is bought by HHS, the ads — which will run across multiple different mediums, including digital platforms, television and radio — are being paid for by taxpayer dollars. The first ad was released on Thursday and touted that “millions more people can afford health coverage due to the COVID relief law.”
HHS’s ad mirrors ads put out by liberal outside groups and the Democratic National Committee in March that also promote Biden’s COVID-19 relief bill in an effort to win over voters in 2022.
Unite the Country, a pro-Biden super PAC, launched an ad after the measure was signed into law mid-March saying that Biden “kept his word” with the American Rescue Plan. The DNC as well as super PACs Priorities USA and American Bridge 21st Century also put out similar ads pushing Biden’s COVID-19 relief, as…