It may have began as an app that gave the world the opportunity to take pictures of their food before they ate it.
But over ten years of swiping and liking later, Instagram is now the number one tool for famous faces to communicate with their fans.
Some are hunky actors who first stole our teenage hearts back in the day and have learned the importance of the double taps and thirst traps.
But there is also a growing number of ordinary people who have become household names after launching themselves as beauty gurus and fashionistas on the app.
Staying tech-savvy and keeping on top of social media trends is only half of it – these famous faces need humour, personality and a hell of a lot of fillers to stay on top.
Here are the top 10 most followed stars from Glasgow.
10. Biffy Clyro (biffy_clyro)
Who are they?
These Scottish rockers formed while lead singer Simon Neil studied Electronics with music at Glasgow Uni and have since gone on to dominate the charts all over the world. Bandmates Simon, James and Ben regularly share updates from the studio and upcoming gigs with the fans on social media – as well as pictures of scandalously tight silver troos.
Follower count 219k
9. Laurence Chaney (lawrencechaney)
Who are they? The 24-year-old from Glasgow is officially queen of the UK drag scene after…