The Largest Consumer Survey of Product Innovation Awards Schwarzkopf® Color Boost as Hair Care Winner
STAMFORD, Conn., March 29, 2021 /PRNewswire/ — Schwarzkopf®, a Henkel Brand, is pleased to announce that Schwarzkopf® Color Boost has been named Product of the Year in the Hair Color category for 2021. Product of the Year is the largest consumer-voted award for product innovation. Winners are chosen through a national survey of 40,000 American shoppers, conducted by Kantar – a global leader in consumer research.
Schwarzkopf® Color Boost is the brand’s first customizable color-vibrancy booster. Designed for use between salon visits or at-home colorings, Color Boost enhances or tones hair color. Color Boost is free from ammonia, peroxide and alcohol and is ideal for all hair types. Incorporating Color Boost into a hair coloring routine is quick and easy – simply add 1 – 5 drops (depending on desired results) into a favorite conditioner in between full colorations to refresh or boost color’s intensity.
“It’s an honor to have Schwarzkopf® Color Boost recognized as a 2021 Product of the Year Award winner for hair color,” said Monika Karas-Pfneiszl, Marketing Director Hair, North America at Henkel Beauty Care. “In a heavily saturated market, we’re thrilled to have earned the distinctive Product of the Year seal that’s backed by the votes of over 40,000 everyday consumers. We’re grateful to have such an influential tool that we can leverage in our marketing efforts to…