A Welwyn fashion boutique which reopened this week kept the business going with online orders during lockdown – while decorating their shop window to entertain passers by.
SuSu, which sells women’s clothes from its shop at 21 – 25 High Street, opened its doors on Monday for the first time since December 19.
While the shop was shut to customers, owner Amy Thomson kept busy by building and launching a new website and the boutique’s first ever online shop.
Amy, who is American, said she tried to bring a USA style of customer service, with her and the team making sure the orders were beautifully wrapped and delivered or posted within the day.
She said: “During lockdown, we all needed to treat ourselves especially kindly.
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“We really do try to make extra efforts to delight our customers, not only with their purchases, but also with all the attention we give around it right down to the pink tissue paper the items are carefully wrapped in and the personal note left with each order.”
Each week the SuSu team changed the window displays to entertain people walking by. This included decorating the store with a six-foot-tall gold ‘Gnomeo’ for Valentine’s Day, green grass, tulips, painted eggs and bunnies hopping around the mannequins for Easter.
Now to celebrate lockdown easing, the mannequins are enjoying a picnic outside in the grass in…