Benjamin Moore and Sherwin-Williams Rank Highest in Respective Segments
Nearly 4 of 10 U.S. consumers (37%) have a current or planned home improvement project in the next three months as COVID-19 has not stopped shoppers from visiting paint retailers in person. According to the J.D. Power 2021 Paint Satisfaction Study,SM released today, the proportion of in-store buyers is consistent with the pre-pandemic rate of 92%. In fact, 98% of paint and stain buyers say they felt safe and comfortable while shopping in the store.
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J.D. Power 2021 Paint Satisfaction Study (Graphic: Business Wire)
“The effort put forth by paint retailers and staff to ensure the safety of their customers has undoubtedly paid off,” said Christina Cooley, director of the Home Intelligence practice at J.D. Power. “Though we’ve seen a slight increase with exterior paint and stain being purchased online, interior paint shoppers still heavily rely on the consultative in-store experience.”
Benjamin Moore ranks highest in the interior paint segment with a score of 863. BEHR (862) ranks second.
Sherwin-Williams ranks highest in the exterior paint segment with a score of 869. Benjamin Moore (858) ranks second and BEHR (853) ranks third.
Sherwin-Williams ranks highest in the exterior stain segment with a score of 850. Glidden (844) ranks second and Valspar (836) ranks…