Since February 2021, Else Plant-Based Complete Nutrition for Toddlers has been sold in Sprouts Farmers Markets (350 doors) and has expanded to several additional natural food and grocery retailers and independent stores, including Big-Y (71 large format grocery doors), Raley’s (126 doors), Natural Grocers (159 doors) AFS (32 doors + 300 potential doors) and more. Else is currently listed in 900+ stores and on the shelves of 600+ of these with continuous rollout to the remaining. The UPSPW KPI (Units per Store per Week) is growing steadily at a month-over-month of an average of 35%.
Else onboarded two of the largest natural food distributors in North America, UNFI and KeHE Distributors, together they cover majority of the retail market in the US. To date, together they have opened 14 of their distribution centers to supply product to retail stores across the US.
Else with its retail brokers, and with the assistance of its distributors, are in discussions with many additional large, small and independent natural food, grocery and drug retail chains, combined represent more than 5,000 retail stores.
Else introduced its first product online in August 2020 on www.elsenutrition.com and in late September on amazon.com. Initial online sales through these two channels indicate a good growth trajectory, with more than 20% month-over-month growth, which is expected to accelerate as more products are added to these channels. From the sales data to date, Else amazon.com monthly…