The process starts with hackers getting access to the backend of companies’ websites.
WASHINGTON — A growing number of hackers are using search engine optimization techniques to trick people into downloading viruses.
“This particular approach seems new or we may be just discovered it,” Chris Rodgers, owner of Colorado SEO Pro said.
Rodgers said cybercriminals are using what is known as search engine optimizations (SEO) techniques to target people searching for content online. The process starts with hackers getting access to the backend of companies’ websites.
“They may be buying these passwords and logins on the dark web. They may be using programs to try and get in that way,” Rodgers explained. “There are also plug-ins and add-ons with different types of websites that can create vulnerabilities.”
Once the cybercriminals have access to the site’s content management system, Rodgers explained attackers are using techniques to understand what people are searching for.