Broadcasting the 2021 Olympics is no easy task, especially when the goal is to produce 7,000-plus hours of content. That’s why NBCUniversal is utilizing six TV networks — NBC, USA, NBCSN, CNBC, Olympic Channel and Golf Channel — to televise its Olympic coverage.
However, there is another tool that the company is using to broadcast live Olympic events. That would be Peacock, which is a free streaming service created by the company.
Peacock is just over a year old, as it launched on July 15, 2020, but NBCUniversal has decided to entrust it with a key part of its coverage for the 2021 Summer Games. As a result, events that normally would get top-shelf billing on NBC — including basketball, gymnastics and track & field — are all being broadcast on Peacock instead.
What is Peacock? How can you watch live events using it? Sporting News has you covered with everything you need to know about NBCUniversal’s streaming service.
What is Peacock?
Peacock is a free streaming platform (with ads) created by NBCUniversal that allows consumers to stream television series, films, news and live sports. Most of the content available on Peacock is owned by NBC, and since NBC is broadcasting the Olympics, the company elected to make certain Olympic events available on the app.
Not only will Peacock broadcast live sports during the Olympics, it will also include original Olympics programming, studio shows, curated…