When young (or youngish) people think of age-tech, they may picture mostly clinical solutions—telemedicine platforms, for instance. Growing older, however, doesn’t just have a physical component. Isolation, for example, is a serious issue for elderly people, especially during the pandemic. And older people still have to manage their day-to-day routines and finances, not just plan estates and wills.
AARP Innovation Labs, the incubator program, highlights the many facets of aging in its CES’ virtual presentation with a roster of startups that were divided into five groups: community, clinic, wellness, financial services and housing.
The program included fintech startups because of the pandemic’s economic impact, focusing on three companies that “are helping aging populations better manage finances and budgets, and effectively plan for the future.” Originally created to teach kids and teenagers financial literacy, Goalsetter is expanding its reach to more people with savings and investment management tools. Genivity creates customized financial projections based on users’ health and lifestyle habits, medical conditions and retirement goals, showing them how many years they might need to work before retiring and and what point they may need extended care. Trust & Will, meanwhile, makes it easy for families to create guardianship plans, wills and trusts.
Isolation was a serious problem for older adults even before COVID-19 and the pandemic has made…
