In December, 2020, Apple did something insanely great. They changed how iOS, their mobile operating system, handled users’ privacy preferences, so that owners of iPhones and other iOS devices could indicate that they don’t want to be tracked by any of the apps on their devices. If they did, Apple would block those apps from harvesting users’ data.
As far as Apple -and Facebook, and Google, and other large tech companies – are concerned, we’re entitled to just as much privacy as they want to give us, and no more.
It’s not hard to see why! Nearly all iOS users opted out of tracking. Without that tracking, Facebook could no longer build the nonconsensual behavioral dossiers that are its stock-in-trade. According to Facebook, empowering Apple’s users to opt out of tracking cost the company $10,000,000,000 in the first year, with more losses to come after that.
Facebook really pulled out the stops in its bid to get those billions back. The company bombarded its users with messages begging them to turn tracking back on. It threatened an antitrust suit against Apple. It got small businesses to defend user-tracking, claiming that when a giant corporation spies on billions of people, that’s a form of small business development.
For years, Facebook – and the surveillance advertising industry – have insisted that people actually like targeted ads, because all that surveillance produces ads that are “relevant” and…