Ukraine struggles for Big Tech’s attention as Russian propaganda evolves

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In the frantic first weeks of Russia’s invasion of Ukraine, the U.S. tech companies that control the world’s largest information hubs sprang into action. Responding to pressure from Western governments, social media apps like Facebook, Instagram and YouTube banned or throttled Russian state media accounts, beefed up their fact-checking operations, curtailed ad sales in Russia and opened direct lines to Ukrainian officials, inviting them to flag Russian disinformation and propaganda to be taken down.

As the war grinds toward its sixth month, however, Russian propaganda techniques have evolved — and the tech firms haven’t kept up.

Ukrainian officials who have flagged thousands of tweets, YouTube videos and other social media posts as Russian propaganda or anti-Ukrainian hate speech say the companies have grown less responsive to their requests to remove such content. New research shared with The Washington Post by a Europe-based nonprofit initiative confirms that many of those requests seem to be going unheeded, with accounts parroting Kremlin talking points, spewing anti-Ukrainian slurs or even impersonating Ukrainian officials remaining active on major social networks.

As a result, researchers say, Kremlin-backed narratives are once again propagating across Europe, threatening to undermine popular support for Ukraine in countries that it views as critical to its defense.

“When it was the first months of full-scale Russian aggression, [the…

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