SAN FRANCISCO, June 18, 2021 (GLOBE NEWSWIRE) — Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into a definitive agreement to acquire crowd-sourcing company Owler, a Silicon Valley innovator in the $30 billion market for business information.
Since its inception in 2011, Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. The Owler community consists of 5 million active business professionals who contribute up-to-date business information to Owler’s 14 million company profiles. Owler members include 96 per cent of the Fortune 500, and 73 per cent of high growth companies in the USA. Each month, members contribute hundreds of thousands of insights not known to the public with topics ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.
“Over the last 10 years, Owler has built one of the world’s most valuable online business communities,” said John Box, CEO of Meltwater. “Owler crowdsources information that would otherwise be impossible to find. Combining this proprietary information from Owler with the insights that Meltwater is able to extract from online news and social media will differentiate Meltwater’s product in the market and bring great value to our…
