Everton have given the latest on the club’s international strategy and particularly discussed the Blues’ continued expansion in the United States.
The club provided an extensive update earlier in the week regarding multiple aspects, including season ticket prices and looking ahead to increased commercial opportunities at Bramley-Moore Dock.
But also covered was the very latest in terms of Everton’s international strategy.
Richard Kenyon – Director of Communications, Revenue and International Growth for the Blues – revealed the importance of the club’s offices in the US in helping them have a presence overseas.
He said: “We spent a lot of time devising our international strategy and we wanted that to be something that was sustainable and long-term.
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“You can build a lot of engagement, a lot of connections, with supporters and brands using technology and doing that virtually, but we thought having a presence in those territories would be important for us.
“We have a presence out in Miami, where we have a US based team, and that’s worked very well for us so far. Again, that’s about having a presence there that can drive growth and engagement around supporters’ clubs, around our affiliate programme, and our Soccer Schools programme, and also help us in terms of prospecting…
