Tom Brady launched his new clothing brand, BRADY, on January 12th of this year. The brand is a casual athleisure menswear that sports the QBs name. The brand has also just recently released BRADY golf apparel as well.
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In an exclusive interview with Complex, Brady sat down to discuss many aspects of the new brand.
What really motivated him to launch BRADY and what makes this different than his previous brand ventures like TB12 and Under Armor?
“Well, I think the intention was to create a brand that’s gonna be around for a long, long time.”
“I have a very athletic lifestyle. It’s not just an athletic life, but I’m constantly going between things for my kids as I’ve gotten older, to business meetings, to working out and training. I wanted to create something that can sustain the entire part of the day. And it’s gotta look great. I want it to be timeless. When I look back years from now, it’s not something that I’m like, “Man, what was I wearing?” I really wanted to use the things that I’ve learned about performance, being technical about the details, that’s what mattered and had mattered in my football career. There was great intention of trying to accomplish something really special and there was a lot of details that went into our work and there was a lot of creativity to what we are doing.”
Tom Brady looks on during game.
