Today in the connected economy, Twitter debuts its Branded Likes feature for advertisers with audiences in the U.S, U.K., Japan and Saudi Arabia.
Also, Facebook launches a NFT pilot with Ethereum and Polygon, and German security technology firm Giesecke+Devrient (G+D) purchases the payment and identity solutions business of Valid USA.
Twitter Launches Branded Likes
Twitter is rolling out Branded Likes to all managed advertisers reaching consumers in the U.S., U.K., Saudi Arabia and Japan.
“Expanding Twitter as a creative canvas for brands means improving the reach and efficiency of some of our core brand solutions — like Takeover Ads — and introducing new formats that drive business results and help brands tell richer stories,” the platform said on its blog.
Branded Likes let advertisers turn Twitter’s Like button into a custom animation. The function is available as an add-on to the platform’s Timeline Takeover offering, an ad placement designed to make sure a brand’s ad is the first ad to show up when a user logs onto Twitter for the day.
Facebook Pilots Ethereum, Polygon NFTs with Select Creators
Meta is piloting non-fungible tokens (NFTs) with Ethereum and Polygon for some U.S. creators on Facebook.
The move comes in the wake of the social media giant’s NFT support for select creators on Instagram in May. Last week, Meta expanded its Instagram NFT pilot to allow more creators around the world to display their NFTs.
The Facebook trial, which will soon…
