Every generation gets its time in the spotlight. And right now, that spotlight is firmly on Gen Z, a cohort for whom the internet is a second home.
Speaking of homes, the oldest “Zoomers” are turning 25 this year — the age when most people start considering homeownership.
As a Realtor(r), most of your time is likely spent catering to Millennials and Gen X’ers. However, you simply can’t afford to overlook this up-and-coming generation. To help you get a head start, Agent Image has prepared this guide for you.
Get to know Gen Z
Just who are the people who belong to Gen Z? Demographic experts tend to place their birth years between 1997 and 2012.
Aside from age, however, the most important characteristic of Gen Z is their affinity to all things technology-related. Whereas Millennials spent a huge chunk of their childhoods in an analog world, Zoomers have been immersed in the digital lifestyle since they were in grade school. Naturally, this informs how you should reach out and interact with this group when they finally decide to go house-hunting.
Indeed, homeownership is very much a goal for people in this age group. Studies show that 85% of them plan to buy a home, with having a place to call their own being the primary motivation. They plan on purchasing a property fairly soon, too, with 48% saying they will do so between the ages of 25 to 29.
Now that you have a better grasp of who your future client will be, how do you turn them into customers?
