Revolve Group, Inc . (NYSE: RVLV, “REVOLVE”) announced today the signing of a strategic partnership with Griffin Gaming Partners-backed entertainment studio, Muus Collective, Inc. (“Muus”), to create a fashion-centered Web3 mobile gaming experience that aims to revolutionize how consumers engage with fashion. Expected to launch in 2023, the experience will feature digital playable renderings of select fashion and beauty items from REVOLVE and FWRD.
REVOLVE was founded in 2003 with a vision of leveraging digital channels and technology to transform the shopping experience. The company’s data-driven merchandising strategy and pioneering influencer marketing playbook have been key contributors to a track record of profitable growth that led REVOLVE to recently cross the billion dollars in annualized revenue milestone. REVOLVE is once again demonstrating its disruptive approach to brand building with a foray into the gaming and Web3 space as it partners with Muus.
“REVOLVE has always been at the forefront of transformative eCommerce,” noted Michael Mente , Co-Founder and Co-CEO of REVOLVE. “Today, digital fashion is on the rise, and mobile gaming is the fastest-growing form of media on the planet. In 2021, 49% of mobile gamers worldwide were women and there were a staggering 83 billion mobile game downloads worldwide, according to data.ai. Especially considering the emerging excitement for virtual fashion, we are thrilled to partner with Muus to create an elevated,…
