As Hurricane Ian swirled toward the west coast of Florida in September, the fear of physical damage was exacerbated by another destructive, if less specific, force: acute uncertainty.
In recent years, chronic upheaval, punctuated with bouts of chaos, may have become the “new normal.” However, sharp spikes in uncertainty — whether from the impact of a hurricane, a sudden reversal in real estate markets, or abrupt geopolitical shifts — still have the power to disrupt, dislocate, and reverberate.
It is particularly problematic in the residential real estate business when dramatic real-time images and intense coverage of extreme weather events create enduring perceptions of risk that linger long after recovery is well underway.
Although the most carefully crafted plans are often blown off course (literally) by unexpected circumstances, they remain an invaluable tool. Thoughtfully organized response strategies identify priorities, establish clear channels of command, and provide a reassuring framework to a broad audience that might otherwise be left in a vacuum, extrapolating the worst-case scenario.
With a solid plan in place, it is possible to be more effectively reactive, pivoting to specific, positive measures more quickly. At Peerage Realty Partners, we saw the benefit of such detailed plans as our Florida-based partners at Premier Sotheby’s International Realty, proactively confronted the approach of Hurricane Ian.
In advance of landfall, the leadership team…
