- Going hyperlocal, STAGE, a participant in
Shark Tank Season 2, plans to upload OTT content in the top 20 dialects of the country. - STAGE started with Haryanavi dialect content in 2019, now has over 225,000 subscribers across
Haryana and Rajasthan. - Urban OTT markets have reached their saturation point with top 6 metros contributing only 10% to
India ’s OTT universe, Ormax Media reported.
Shark Tank Season 2 participants and builders of Indore-based hyperlocal OTT platform STAGE, call themselves ‘cockroach’ founders. Back in 2018, when
87 million Facebook profiles were harvested for data without consent by a British consulting firm
Cambridge Analytica,
WittyFeed overnight, losing millions of followers, traffic and money. The startups offered content across entertainment, tech, politics, health and more.
“Most of our traffic was dependent on Facebook with a majority chunk coming from the USA, approximately 60 million users from there. In November 2018, Mark Zuckerberg got stuck in legal battles due to
Cambridge Analytica and we got blocked. STAGE is our comeback,” said Shashank Vaishnav, co-founder and CTO of STAGE, told Business Insider India.
Beyond languages to dialects
Fast forward to 2019, STAGE shifted focus from out-of-India subscribers to
Bharat. The startup claims to provide, quite literally, a ‘stage’ to local artists across India. Going beyond the…
