Do employees today wake up in the morning feeling excited about going to work? Sadly, the answer is likely no. In 2022, only 32% of employees were engaged on the job and that number has fluctuated with the increase of remote work.
Since the pandemic, the business landscape has changed dramatically for organizations and their employees. The Financial Times editorial board said COVID-19 pushed the private sector to pursue “radical reforms.” And the companies and investment funds that already had strong environmental, social, and governance (ESG) profiles outperformed the S&P 500 amidst COVID-19. The organizations that thrived during and after the pandemic can site one critical thing in common: a commitment to purpose. Today, purpose is a vital strategy helping organizations win the war for talent and stakeholder loyalty.
What is a purpose?
Purpose is an organization’s inspiring reason for being, beyond profits, grounded in humanity. In other words, it’s why an organization exists in the world. Examples of powerful purpose statements that drive businesses forward include: Starbucks (“We nurture the limitless possibilities of human connection”),Walmart (“Helping people save money and live better”), Patagonia (“We’re in business to save our home planet”), Campbell, (“Connecting people through food they love”), Dove (“To redefine beauty standards and help everyone experience beauty and body image positively”) and Microsoft (“To empower every…
