Ms. Rachel, a well-known Youtuber and best friend to children (and parents) everywhere, had some news to share Tuesday. The wildly successful content creator will be launching a toy line in 2024 in partnership with famous toymaker Spin Master.
Ms. Rachel, previously a teacher who now makes educational content for babies and toddlers, put out a call to action on social media asking parents to weigh in on the focus of the line. So far, the net is cast wide to include everything from plush toys to blocks, puzzles and playsets, vehicles and roleplay toys, and most importantly, learning aides.
The toy line is slated for a fall 2024 debut because the team is dedicated to “take the same time, care, and thoughtfulness” that they do with their YouTube videos, Ms. Rachel, full name Rachel Griffin-Accurso, first said on her Instagram.
In an exclusive interview with Parents, Accurso mentioned she’ll be working closely with her husband, Aron, on this project. The couple wants to ensure the toys are accessible and available to all. “So, there’s a wide range of price points,” Laura Henderson, Spin Master’s Executive Vice President, told Parents.
Henderson was on maternity leave when she started watching Accurso’s videos, calling her the “Mr. Rogers of the modern generation of parents.”
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Accurso shared that “Making toys that really help children with development” is a life-long passion of hers. The content creator said…
