Athleisure wear, which is one of the fast-growing categories, has become highly popular due to mass social media influence. Athleisure, which combines the term athletic and leisure, is one of the highly preferred choices among the young generation. This has resulted due to the surge in importance about a fitness-conscious lifestyle. Numerous fitness influencers have been promoting active wear brands that have caught the attention of target customers. This has brought an athleisure cult, with active wear being worn on runways, social gatherings, as well as gyms.
WILMINGTON, Del., Nov. 23, 2023 /PRNewswire/ — Allied Market Research published a report, titled, “Functional Apparel Market by Product Type (Sportswear, Activewear, Protective Clothing, Others), Application (Sports Industry, Outdoor Clothing, Healthcare, Others), and Distribution Channel (Offline, Online)”. According to the report, the global functional apparel market was valued at $345.6 billion in 2022, and is projected to reach $623.2 billion by 2032, growing at a CAGR of 6.1% from 2023 to 2032.
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Prime determinants of growth
Advancements in fabric technologies lead to more innovative and functional apparels, such as moisture-wicking, temperature-regulating, and odor-resistant fabrics, enhancing comfort and performance for consumers, thus driving market demand. The emergence of technologies such as membrane and nano…
