Extending advertiser reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the UK, US, Mexico, Brazil, Italy, Australia, and Canada
Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now available to brands and agencies in the UK, US, Mexico, Brazil, Italy, Australia, and Canada, Teads’ newest direct-to-glass offering is an organic next chapter of the omnichannel platform’s mission in ensuring content is delivered flawlessly across all screens.
Increasingly, brands are embracing omnichannel approaches, utilizing high-quality and brand-safe solutions to engage audiences across digital and streaming platforms. The CTV Native Display format has garnered growing interest due to its premium quality and ability to reach a wide audience, including those not using ad-supported streaming television. Southwest Airlines leads the way as the first VIDAA campaign to exclusively debut in the United States through Teads‘ platform.
Guy Edri, CEO, VIDAA USA: “Our promise and role at VIDAA is to develop and manage the best independent platform in the world that enables all of our partners from the content, advertising, and technology space, sustainable growth….
