Helloworld Travel Land Contracting Manager North America Joshua Hewett attended Travel South USA International Showcase for the first time last year, enjoying the renowned Southern hospitality, exploring North Carolina on a famil and liaising with suppliers to inspire new products to bring to market in 2025.
Fresh from his trip, he explains why the American South resonates with Australians, what travel advisors and travellers need to know and what’s in the Viva Holidays product pipeline for 2025.
How was your first experience at the Travel South International Showcase?
After hearing from industry colleagues who attended in previous years, I expected lots of opportunities to connect with new partners and learn more about the great locations the South has to offer. Travel South USA and Discover Atlanta did an amazing job organising all the networking opportunities and great events with Southern hospitality on show.
Has Helloworld previously partnered with the Travel South USA 12-state collective?
We haven’t done a campaign with Travel South USA, but we have with some of its partners. We work closely with Brand USA and through this partnership we have developed cooperative…
