[Guest Post]
TikTok is now streaming on the top among other social media channels with massive audiences. Brands consider this platform as the heart of their marketing strategy with entertaining and challenging features. There are nearly 900 million monthly active users with more than 2 billion downloads gathered within a short time.
As more people download the TikTok app, markets, brands, and creators realize TikTok is an essential tool to reach new audiences and grow their business with higher engagement.
What is the power of using TikTok for brands? It is gaining exposure for your brand among potential audiences and making your brand stronger with the right marketing strategy. Capitalize the opportunity by making your content appealing to audiences. TikTok remains the foundation for making your brand go viral. Follow up the engaging strategies shown below to gain traction for your business!
#1. Try By Joining Hashtag Challenges
Challenges are nothing but recreating the content of other users and publishing it with specific hashtags. Also, the FYP on TikTok streams with thousands of challenges in a single day. You can either join any one of the famous challenges related to your niche or create your own challenge.
Before publishing your challenge, ensure that the video is rich in entertainment and fun with easy-to-do concepts. The activities on your video should be eye-grabbing to audiences, and it will be the first thing to step out your brand on the success path. The participation in challenges increased only if the content looks simple for audiences to perform. When more people are involved in making your challenge, it will be featured on the For You page in the view of new audiences.
Tip: Focus on your brand while preparing challenge videos and win the audience’s hearts by amplifying your brand awareness!
#2. Aware Of Current Trends
If you are new to TikTok and just scrolling through the For You page, you can get the idea that TikTok is all about patterns and trends. Some trends will be available from the first, but a few patterns appear unexpectedly. Keep an eye on the current trends and implement them on your content without any delay.
Speed remains one of the effective ways to increase views for your video. Make your video exciting for the first three seconds, which helps stay with your audiences on the video, leading to higher engagement. Rather than thinking of brand-new concepts every day, go through the FYP and apply the current trends to your video for gaining popularity.
#3. Create Trust Through Live Shows
The Live feature on TikTok is an excellent option to get closer with your audiences leading to brand exposure. The visual appearance of your product creates trust among followers and takes them for conversions without any sales push. When you get direct communication with audiences, a grip on your brand originates leading to a trending brand in the market.
Give an attractive title and caption before going live and invite your audiences about your live session. Encourage them to join the live by adding a unique, fun event that gathers the audience’s interaction.
Tip: Live stream strengthens the relationship between your audiences. Never forget to add the CTA option at the middle or end of the session.
#4. Align Right Goals With Brand Objective
The faster you achieve success on TikTok if you have a clear goal to grow your brand. A clear objective drives your brand in the path to shoot up the followers on TikTok and increases your product promotion. The goals differ for each brand, and some important goals to be considered are:
- Brand awareness
- Lead generation for sales conversion
- Traffic improvement
- Build customer relationship
- Increase followers count
- Drive higher engagement
Bring out your effort by using the S.M.A.R.T goal system, i.e., as a brand; you need to be:
- Specific
- Measurable
- Attainable
- Relevant
- Timely
Also, analyze your profile regarding the audience’s performance and explore your thoughts to gain audience engagement.
#5. Take Creator’s Contribution
Of course, the influencers on TikTok are widespread by gaining millions of potential followers. Find the right influencer suitable for your brand depending on the authenticity and engagement rate of other content on their page. These two factors are merely essential to be considered while choosing the influencer for partnership.
However, after the collaboration of influencers, leave your account in their control and never restrict them from creating content. Also, when you build a good relationship with them, they will pour you different ideas to run a successful challenge. Think of an influencer’s collaboration as the investment for your brand and gather loyal followers.
#6. Stay Consistent
When you appear on TikTok frequently, it catches the audience’s eyes and keeps you remembered. A consistent and frequent post creates an identity among audiences and brings a reputation for your brand. Fix a different and unique theme for your brand in terms of font size, color, and effects. It makes audiences recognize you when your video stream on their FYP.
Consistency is the key to success. Achieve your brand goals by leaving frequent and engaging posts on TikTok. Experts suggest exploring your creativity by leaving at least two contents in a day. But never fail to publish quality content. More than quantity, quality plays a major role in reaching your brand to heights. Though you post three quality content in a week, it will be sufficient to gain the audience’s attention.
Win the TikTok algorithm by sticking to the consistent factor in your content!
Final Thought
For brands, TikTok remains the creative medium to grow their popularity by gathering new audiences. When you have a loyal community for your brand, no doubt in reaching heights. Optimize your brand by using the above six stunning marketing strategies and become famous. Have an excellent online presence about your brand by using TikTok.
Enjoy the TikTok features to the fullest and fly over success with potential audiences!
Author Bio:
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.
