CHICAGO
,
Feb. 14, 2024
/PRNewswire/ — The Association of National Advertisers (ANA) presented the 2024 Driving Influence Award at the Chicago Auto Show’s Media Preview Day to MINI
USA’s
Big Love campaign, which was conceived and produced by creative agency RQ. The annual award is given to a manufacturer harnessing the power of influencer marketing to creatively and authentically engage automotive customers. This year’s award highlighted campaigns that emphasized reaching women, BIPOC, and LGBTQIA+ consumers.
“The ANA is proud to partner with the Chicago Auto Show for a fifth year on the 2024 Driving Influence Award,” said
Leah Marshall
, senior director, influencer marketing at ANA. “This year’s emphasis on campaigns designed to reach women, BIPOC and LGBTQIA+ audiences authentically and creatively couldn’t be more aligned with the ANA’s values around inclusive and representative marketing.”
To celebrate Pride 2023, MINI USA in partnership with creative brand marketing agency RQ, created an influencer-led campaign to amplify the journey of prominent LGBTQIA+ creators. With a primary focus on
San Francisco
and
Philadelphia
, MINI tasked participating creators with creating compelling content that showcased the significance that certain locations played in their…
