An emotional holiday commercial from Chevrolet is hitting home with many Americans and could very well become one of those ads we’ll never forget.
The automaker’s more than five-minute ad, called “A Holiday to Remember,” opens with a family gathering. A man and his daughter are talking about the declining well-being of his wife, who has early-stage Alzheimer’s.
“There’s some days she doesn’t even recognize me,” he says, answering his daughter’s question about whether her mom has more bad days than good.
A young woman, presumably the older couple’s granddaughter, overhears the conversation and makes a decision.