The 1980s classic UK political sit-com series “Yes, Prime Minister” contained a joke, famously defining the nation by British newspaper readerships.
“The Right Honorable Jim Hacker MP: Don’t tell me about the press. I know exactly who reads the papers. The Daily Mirror is read by people who think they run the country. The Guardian is read by people who think they should run the country. The Times is read by the people who actually do run the country. The Financial Times is read by people who own the country. The Sun readers don’t care who runs the country as long as she’s got big breasts.”
The same could probably be said in one way or another about the Philippines.
Members and the institutions of the press and media are completely entitled to hold and even promote their own particular political and social agendas. In fact, it benefits the public to hear even passionate views that may feel controversial and uncomfortable. Ultimately though, the primary obligation is a good communication of those ideas. If the reader does not understand what is being said, the press/media organization has failed.
Therefore, in order to capture the widest possible audience, both for information broadcasting purposes and to support the business, the explanation including the language used must be understood by a wide range of people of different economic and social groups.
However, the 21st century has changed the traditional “I read the Financial Times…
