With social media and influencers dominating the world, it comes as no surprise that Arkansas Tech University in Russellville has introduced a new major focused on digital media and content creation.
The Bachelor of Arts in Digital Content Creation degree was approved in the summer and rolled out this fall at the university, department head for Communication and Journalism, Dr. David Eshelman, told USA TODAY.
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What is the program about?
The program, being offered under the department of Communication and Media Studies, will prepare students to work in the “fast-changing world of media production,” according to its official description.
“It gives students experience with filmmaking, public relations, social media, and communication ethics,” the program description states. “Students will leave with the ability to coordinate and create content for social media efforts – either their own or for employers.”
Dr. Eshelman told Fox5 News that the education landscape is changing to keep up with the technological revolution, and that social media experts are in high demand. This degree helps the university tackle that market more directly.
“I don’t think any of us predicted our entire lives would be contained in our pockets,” Dr. Eshelman shared. “Every company needs social media.”
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Making of the major
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