Courtesy of Rachel Zoe
- Celebrity stylist Rachel Zoe announced her second venture fund last month.
- The new fund will invest across the consumer, subscription, and creator economy spaces.
- One area Zoe sees as particularly promising: social shopping.
Rachel Zoe — the celebrity stylist, former reality TV star, and fashion designer — is now a venture capitalist.
Last month, her firm, Rachel Zoe Ventures, announced its second fund. Called the Access Fund, it will focus on the consumer, subscription, and creator economy spaces.
The latter is one of the hottest spaces in VC — investments in the creator economy could hit $5 billion this year, according to The Information — so it’s no surprise that Zoe wants to get in on it.
Her firm’s first fund, the Partners Fund, launched last year and invested in creator economy companies like Carro, a platform that matches influencers and brands, and Intro, which connects users to experts for a video call.
Now, with the Access Fund — a rolling fund that is open to accredited investors — she is doubling down.
“We are seeing more and more what an influence the creators and curators, this community has over the world,” Zoe told Insider. “We are watching it happen.”
One area she’s looking to become more invested in is social commerce (e-commerce through social-media platforms), which she says “is only going to get bigger.”
Part of the reason, she says, is how easy it is. While it takes time to shop…
