HBO Max is going global.
The new streaming platform, currently only available to U.S. subscribers, will launch in 61 other markets starting in June.
The company also plans to launch an advertising-driven streaming service in the United States at the same time. The announcements came Friday as part of a broader presentation outlining a set of goals for AT&T, which owns HBO.
The company hopes to reach between 120 million and 150 million total customers for HBO Max and its traditional HBO TV channel by the end of 2025, a more ambitious target compared with its previous goal of 75 million to 90 million.
The company also expects between 67 million and 70 million customers by the end of 2021. It had 61 million as of the end of December, but the number of people actually watching HBO Max is much smaller. About 41.5 million customers are in the United States, and of that group about 17.2 million have HBO Max accounts. That suggests that of the company’s new subscriber target, not all of them will necessarily be streaming HBO Max.
The company has a complicated setup around HBO Max. People can sign up for the service directly, and those who already pay for the premium cable channel through their cable or satellite provider also have access, but not everyone has set up their streaming…
