Lucky Club Hotel & Casino in Las Vegas vanished in mid-September like so many old gaming establishments. The North Las Vegas property didn’t fall under the wrecking ball or a bankruptcy filing. It surrendered to progress. And an opportunity, its owners at Fifth Street Gaming hope.
When the 100-room hotel and 25,000-square-foot casino reopen in four months, the sign above the door will welcome visitors to Ojos Locos Sports Cantina y Casino at Hotel Jefe.
The property will be Hispanic-forward throughout: Latino games — including a favorite from Mexico called Loteria — food primarily from Mexico, in keeping with the demographics of the local population. Spanish will be spoken, too.
It’s an idea that has kicked around corporate boardrooms before. Still, Seth Schorr and Seth Young — caucasian entrepreneurs and gambling industry veterans — are acting on it most aggressively in the United States right now.
JefeBet Among First Gambling Companies to Target Latino Market
The 47-million-plus Hispanic/Latino community in the United States is woefully underserved, they say, and they aim to serve it with a sports and entertainment website and gambling and sports betting operation.
“We aim to cater to not pander to, which is the focus on authenticity,” Young said. “Everything that we put forward is meant to be personalized, localized, so to speak, for the community, and not just an afterthought.”
Gambling industry experts told Gaming Today that there…
