Amid the fanfare of a press conference about the growth of inbound United States tourism, Brand USA Today officially introduced its new president and CEO and bid goodbye to its longtime leader after a dozen years of service.
Brand USA, the destination marketing organization for the United States, welcomed Fred Dixon into the DMO’s top role. Dixon is the current president and CEO of NYC Tourism + Conventions.
He will take over in July for Chris Thompson, who announced his retirement from the role last year. Thompson held the role of Brand USA president and CEO from 2012 until 2024.
Even after Thompson steps down on July 15, he intends to continue working with Brand USA through September as an advisor, in order to ensure a smooth transition of leadership.
Chris Thompson, CEO, Brand USA (Photo Credit: Brand USA)
Today’s introduction of the DMO’s new leader was made by Todd Davidson, Brand USA’s board chair and CEO of Travel Oregon.
“We were looking for someone who we believed would be smart and passionate and experienced and values the power and the potential of the global travel and tourism industry and America’s role in that,” Davidson told the media gathered at the press conference, which was held as part of the international IPW travel convention that’s…
