Creator Economy Research Findings
A study from The Tilt breaks down the challenges for content creators, including how long it takes them to be self-sustaining, and what motivates them.
— Joe Pulizzi
CLEVELAND, OH, USA, June 28, 2022 /EINPresswire.com/ — A new global study, commissioned by The Tilt, surveyed over 1,000 content creators to understand how they build sustainable businesses and what stands in the way of financial success. The findings, published in a report called The Creator Next Door, show content creators are building successful, highly satisfying careers by growing niche audiences and monetizing their content.
The study also shows a tension: 90% say they chose to launch content businesses to seek out “financial freedom on their own terms.” Even so, 3 in 4 say creators are too dependent on Big Tech. The study unpacks the specific ways creators are trying to take back control of their audiences by investing in things like paid memberships, owned communities and Web3.
Other key findings:
– Just 1% regret their decision to become content creators. This group is overwhelmingly satisfied with their decision to become creators – and this finding holds true regardless of the number of years since they’ve…
