SINGAPORE — Singapore Airlines announced updates to its premium economy service offerings. The changes include 175 new food menu items and all-new dishware, as well as a new amenity kit available on request on flights of at least seven hours, designed by U.S.-based sustainable lifestyle company Out of the Woods.
The carrier introduced its premium economy cabin in 2015, which features roomier seats and elevated service compared to the traditional economy product. Thursday’s announcement represents the first major overhaul of the service offerings in the class.
According to Betty Wong, Singapore Airlines’ divisional vice president of inflight service and design, the carrier’s changes to its premium economy offerings were based on customer feedback, which showed that food and beverage options were the top deciding factor for most customers who chose to book premium economy tickets.
“Taste, availability of choice and meal portions are the most important factors contributing to the premium economy class customers’ inflight dining experience,” Wong said in a presentation to media in Singapore on Thursday “Customers can enjoy an elevated inflight dining experience which includes an improved and expanded selection of beverage options, a new amenity kit, a return of our hard copy menu so customers can view all of the meal offerings that are available onboard.”
The menu updates include new wine and champagne offerings, a larger tea selection and dishes like grilled…
