Anthony Behar/Sipa USA/AP
People walk past advertised Black Friday discount signs at the Macy’s retail store inside the Queens Center Mall, New York, NY, November 24, 2023.
New York
CNN
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Americans seemed more willing to spend money on Black Friday and Cyber Monday, but less willing to donate money on Giving Tuesday.
While the raw number of dollars donated, $3.1 billion, represents a 0.6% gain from 2022, the number of Americans who participated, roughly 34 million, indicates a 10% decline from last year according to data GivingTuesday Data Commons shared with CNN.
“Our goal with GivingTuesday, not just on the day itself but year-round, is to create an ecosystem of giving that helps communities, causes, and organizations across the globe,” said Asha Curran, GivingTuesday’s CEO in a news release. “However, we are concerned to see a decline in participation in line with giving trends from the past year.”
Giving Tuesday, started in 2012 by the 92nd Street Y in New York City and the United Nations…
