BEIJING, Nov. 7, 2021 /PRNewswire/ — iQIYI, an innovative market-leading online entertainment service in China, reiterated its commitment to IP protection through technological innovation. Presenting virtually at the Intellectual Property Protection and Business Environment Optimization forum held as part of 4th China International Import Expo (CIIE) on November 5, GONG Yu, Founder and CEO of iQIYI, expressed his wish for more regulatory guidance on IP protection. “Piracy harms the film and television industry. It dampens the passion of creators and stalls the long-term development of the industry,” Gong remarked, adding that “More international cooperation on IP protection will also facilitate technological innovation.”
The Intellectual Property Protection and Business Environment Optimization forum discussed the efforts and achievements of China in enhancing intellectual property protection and optimizing business environment. At the forum, Gong highlighted the progress China had witnessed in recent years on reducing pirated content in the traditional sense, i.e., directly or indirectly uploading copyrighted contents to unauthorized platforms. However, Gong also noted that new forms of piracy—such as through commenting and recreating copyrighted content—are gradually emerging. Using the Super Sketch Show released on October 15 as an example, Gong said over 11,000 pirated copies of the show are now online.
Gong praised the National Copyright…
