Former Gannett CRO to Lead Commercial Business Across Advertising, Consumer, Events & Partnerships for Iconic News Brand
NEW YORK, Oct. 13, 2022 /PRNewswire/ — Dev Pragad, CEO of Newsweek, today announced the appointment of media and advertising industry leader Kevin Gentzel to the post of Global Chief Commercial and Growth Officer. In this new leadership team role, he will oversee the entire commercial business side of the operation, including direct sales and programmatic advertising programs, consumer and B2B events, the development of innovative digital marketing solutions, and other key revenue streams. Gentzel most recently served as Chief Revenue Officer at Gannett, where he led all advertising and marketing solutions revenue in North America, including USA TODAY, ReachLocal, and over 260 local news properties – responsible for over $1B in revenue. His deep expertise in media ad sales also includes leadership roles at Yahoo, The Washington Post, and Forbes Media.
“Kevin is a brilliant media leader with proven expertise in driving significant revenue not only through typical channels, but also by developing new, ingenious marketing programs that speak directly to advertisers’ needs,” said Pragad. “He joins Newsweek at a critical juncture. The company’s successful digital transformation has turned us into a profitable enterprise, and Kevin will be instrumental in propelling our dramatic growth even further.”
“I am excited to join the Newsweek executive team at…
