Innovative approaches to performing arts programming and name, image and likeness; a study on alcohol use by college students; and a reconciliation project focused on an Indian boarding school drew national and international media attention for the University of Nebraska–Lincoln in 2021. More than 400 stories featuring the university, its faculty, staff, students, centers and programs appeared in national media outlets during the year.
The Lied Center for Performing Arts was featured in a National Endowment for the Arts document called “The Art of Reopening,” a guide to COVID-19 practices among arts organizations, in January. The Lied’s Music on the Move mobile concert series was highlighted in the document. The venue was the first in the nation to host a Broadway or off-Broadway show during the pandemic and was one of the few to offer a full season in 2020-21 through a mix of online, in-person and hybrid shows. Stories on the Lied’s COVID-19 practices and programming appeared in Newsy on Feb. 3, The New York Times on Feb. 24 and USA Today on May 18.
Nebraska Athletics’ announcement of its #NILbraska initiative made waves during the summer and beyond. The initiative aims to educate Husker student-athletes on branding, marketing, financial literacy and other topics related to name, image and likeness. The Accelerate component focuses on teaching student-athletes how to build a business around themselves. It incorporates pop-up classes in the Colleges of…
