MIAMI, Aug. 9, 2022 /PRNewswire/ — The leading Italian wine brand famously known for its Pinot Grigio, Santa Margherita, is commemorating its 70th anniversary since its first-ever production of the Prosecco Superiore DOCG in 1952. Seventy years ago, Santa Margherita proudly pioneered this wine category and transformed the once “local” bubbly into one of the world’s best-known and most popular sparkling wines today. The brand has since solidified the varietal as a stand-out in sparkling wine, leading it to ultimately become a top-quality producer. In fact, according to recent data from Nielsen, Santa Margherita Prosecco Superiore DOCG is the number one selling Prosecco for over $20/bottle* in the United States.
Santa Margherita pioneered the idea of using the Glera grape to produce sparkling wine in the 1950s in the hills of Conegliano Valdobbiadene, which is now the focal point of the Prosecco Superiore D.O.C.G. appellation. Count Gaetano Marzotto, the founder of Santa Margherita, followed his intuition and recognized the potential of the wine. Ten years after watching his vision come to fruition, the zone’s Consortium was formed. Shortly after, the Prosecco DOC’s first production regulations were published, cultivating international recognition for the varietal.
“Who would believe we have been producing Prosecco Superiore since 1952, even before our iconic Pinot Grigio,” said Vincent Chiaramonte, Santa Margherita USA President &…
