Teads, the global media platform, today (December 5th, 2024) announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now available to brands and agencies in the UK, US, Mexico, Brazil, Italy, Australia, and Canada, Teads’ newest direct-to-glass offering is an organic next chapter of the omnichannel platform’s mission in ensuring content is delivered flawlessly across all screens.
Increasingly, brands are embracing omnichannel approaches, utilising high-quality and brand-safe solutions to engage audiences across digital and streaming platforms. The CTV native display format has garnered growing interest due to its premium quality and ability to reach a wide audience, including those not using ad-supported streaming television. Southwest Airlines leads the way as the first VIDAA campaign to exclusively debut in the United States through Teads’ platform.
Guy Edri, CEO, VIDAA USA: “Our promise and role at VIDAA is to develop and manage the best independent platform in the world that enables all of our partners from the content, advertising, and technology space, sustainable growth. We are not competing with our partners, but leveraging their power and expertise to create win-win situations. And our co-operation with Teads is just that. Joining our state-of-the-art platform and our reach to tens of millions of…
