SWEDESBORO, N.J. – Thomas Foods International, USA (TFI), a leading importer and processor of premium proteins, recently unveiled an exciting new look for its Thomas Farms brand, a first in the company’s 35-year history.
Thomas Farms is a well-established retail and direct-to-consumer brand, sold in major retailers throughout the U.S. as well as foodservice channels. The brand is well-known for its high-quality products and commitment to sustainable and humane operations.
“We set out to excite consumers while visually communicating what makes Thomas Farms different: our heritage as an Australian family-owned company and the quality of our products,” said Michael Forrest, CEO of Thomas Foods International, USA.
Thomas Farms’ new packaging offers species-specific features and benefits on each package design, such as grass fed and finished, lean/fat ratios, humanely raised, certified USDA Organic, and all natural. The Thomas family’s brand promise, endorsed by Darren Thomas, managing director of Thomas Foods International, is displayed prominently on every package. The new packaging is also more environmentally friendly: All modified atmosphere packaging (MAP) containers have been converted from black to a recyclable clear tray. Additionally, all MAP film and pre-printed back panel labels include an active QR code to a content-rich website containing recipes, how-to videos, nutritional information and more.
“Consumers today are shopping for…
