| Published Apr 24, 2024
SMP Clothing was a brand that captured the imagination of many during its heyday in the 1990s. Its appeal stemmed from several factors, contributing to its status as one of the coolest brands in the action sports scene:
Photo courtesy of SMP Clothing.
- Versatility: SMP transcended individual action sports categories like snowboarding, skateboarding, surfing, and motocross. Its broad appeal made it a favorite among enthusiasts from various disciplines as well as artists and musicians who appreciated its edgy aesthetic.
- Mysterious Acronym: The acronym “SMP” added an element of intrigue and mystique to the brand. The fact that its meaning wasn’t explicitly defined allowed people to interpret it differently, adding to its allure. Whether it was “Sex, Money, Power,” “Surf, More, Points,” or “Smoke More Pot,” the ambiguity around its meaning only fueled curiosity and conversation.
- Counter-Cultural Vibe: SMP embodied a rebellious and counter-cultural ethos that resonated with the youth of the ’90s. Its edgy designs and bold statements challenged the status quo, symbolizing individuality and non-conformity.
- Authenticity: The brand’s origins and association with the action sports lifestyle and its founder Milo Meyers, contributed to its authenticity. It wasn’t just a corporate creation but emerged from the grassroots of action sports culture, lending it credibility and street cred.
- Iconic Designs: SMP’s clothing…
