RAMAT GAN, Israel, March 31, 2021 /PRNewswire/ — Friendly Technologies Ltd, an Israel-based IoT (Internet of Things) and device management company, has announced the opening of its Latin American sales and support office in Mexico City, Mexico. The opening underscores Friendly’s business strategy to address emerging markets across Latin America. The company already has offices across the world, including Israel, USA, Ukraine, Colombia, and South Africa.
CEO of Friendly Technologies, Ilan Migdal, stated, “We foresee tremendous growth in connected device adoption in the Latin American (LATAM) market. As a result, service providers require device management and network solutions that comply with regulations and deliver top-notch user experience. Owing to this scenario, we are expanding our penetration in the LATAM market. Our Mexico City location is a tribute to the success of our existing sales office in Colombia.”
Further justifying the reason behind choosing this location, Eric Rios, Friendly’s Business Development LATAM Director, said, “Mexico City’s location is ideal to serve our target market. Its proximity to the US, and its Spanish-speaking workforce together help us achieve diverse sales targets and deliver support to our Latin American customers.” He added, “Our goal is to serve our existing customers in the region and identify new partners and clients who may need our products.”
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